Our lives are made up of a series of moments. They come and go like the wind, so it’s important to live in each one and cherish them whenever possible. This holiday season is going to be all about cherishing the moment; stopping to smell the flowers amid the hustle and bustle of the busy world around you. We want to give you the keys to making this a memorable holiday for you, your family, your network, as well as those you work with via gifting. In this blog post, we’ll discuss:
- The Joy of Receiving
The Joy of Receiving
They say it’s better to give than receive, and that may be true, but today we want to focus on receiving! Getting a gift unlocks something in a person’s heart and mind. A gift says “wow, you thought enough about me to go out of your way and spend your money to show you appreciate me.” Some people would even go so far as to call gifts their love language. This doesn’t mean they’re greedy or materialistic, it’s all about sentiment! And that is the theme we want to cultivate this holiday season.
Think back to Christmas morning as a kid: the feeling of running into the living room and seeing beautifully wrapped gifts with shiny bows waiting for you, a world of possibilities in each unopened box. For most people, that feeling never truly dies. No matter what it is, that joyful feeling of opening a gift that’s wrapped just for you elicits a joy that is hard to replicate.
You likely have already seen this in gifts to family and friends, so why not extend it to those y you do business with? Let your employees, clients, or prospects know that you’re thinking about them and that you cherish your relationship with them through gifting! Let them unwrap some joy this holiday season and show you are a thoughtful business partner who values those involved in your process.
Giving gifts is great, but let’s take it to the next level. Personalization takes an ordinary present and amplifies its effect because of the extra step you went through to choose it. 62% of people prefer personalized gifts over costly store-bought items(1). You can read more extensively about the impact of personalized gifting in this blog post, but ultimately it accomplishes four things:
• Creates meaningful connections
Personalized gifts have the potential to foster emotional resonance, recognize individuality, and prove to the recipient they are valued. Making it personal evokes positive emotions and creates a sense of connection and loyalty.
• Helps you stand out from the crowd
Most households own an average of 30 promotional products(2), so it can be difficult to get your brand in the spotlight, but personalization can change that. Giving a gift that is specifically tailored to the recipient, either because of their interests or some personal touch you added is the perfect way to make your gift stand out from the pack and show that you really value the person!
• Provides word-of-mouth marketing opportunities
Did you know 58% of people will tell others about their gift if it’s personalized?(3) It’s hard to beat the effectiveness of someone having a positive experience with your brand and telling someone else about it. That’s why word-of-mouth marketing accounts for $6 trillion of annual consumer spending.
• Increases customer engagement