SUCCESS STORIES
RECOGNITION CAMPAIGN
Customer:
Teknion
Campaign
Anniversary Recognition
Budget
$70,000
Products Delivered:
Multimedia
Printed Materials
Promotional Products
THE CHALLENGE
Teknion, a leading international designer, manufacturer, and marketer of office systems and related office furniture products, was looking for a creative campaign solution to recognize its 25th Anniversary. They turned to Proforma for creative ideas that would excite their employees and customers alike.
THE SOLUTION
Proforma recommended a retrospective video to commemorate Teknion’s 25 years of success which Teknion agreed was a great idea. Proforma produced the video which offered a professional, yet personal, look at a company that has successfully grown from 400 employees to a worldwide corporation of more than 4,000. It was unveiled at NeoCon, an industry tradeshow for office furniture and interiors. Along with creating the video, Proforma recommended a number of commemorative anniversary items to reward Teknion’s employees for their dedication to the company. The items included eco-friendly tote bags, logo’d bottled water, mint boxes and t-shirts with custom anniversary graphics.
RESULTS
Completely satisfied with the promotional products and overall campaign, Teknion continued working with Proforma on the second part of the anniversary celebration. Among other items, custom, eco-packaged hard copies of the now-popular anniversary video were sent to all of their employees worldwide.
DIRECT MAIL CAMPAIGN
Customer:
Bally Technologies
Campaign
Direct Mail Campaign
Budget
$235,000
Products Delivered:
Promotional Products
Packaging
Labels
Apparel
THE CHALLENGE
Proforma’s client, Bally Technologies, a leading supplier of gaming products, was looking to promote their new “Hot Shot” slot machines. The new machines were progressive; they link to the same model in casinos across the country allowing the jackpot to grow almost exponentially, so the campaign needed to have a national reach.
THE SOLUTION
To promote the new machine, Proforma suggested using the Hot Shot slot machine’s prominent flame theme to link all of the elements together. The Hot Shot campaign was two-tiered. The promotion had to convince casino decision-makers to put the machines in their casinos and drive consumer traffic to the machines. To reach the decision-maker at the casino, Proforma used a private label bottle of hot sauce packaged in a firecracker tube. A few days after the promotion was sent, Bally Tech’s sales representatives followed up with the recipients. To drive the consumer market, the Hot Shot machines were introduced in several ways. Consumers were invited to casino nights where they tried out the new machines. Other promotions included the creation of more than 100,000 mini hot sauce bottles with the same custom-designed labels featured on the decision maker's giveaway, 60,000 t-shirts, and 100,000 custom boxes of red hot mints.
RESULTS
The campaign was an enormous success. Bally Tech’s Hot Shot machines received placement in casinos throughout the country. Consumers flocked to the new machines and enjoyed the rolling jack pot.
AWARENESS CAMPAIGN
Customer:
Rosetta
Campaign
Awareness Campaign
Budget
$12,000
Products Delivered:
Promotional Products
Apparel
THE CHALLENGE
Proforma’s client, Bally Technologies, a leading supplier of gaming products, was looking to promote their new “Hot Shot” slot machines. The new machines were progressive; they link to the same model in casinos across the country allowing the jackpot to grow almost exponentially, so the campaign needed to have a national reach.
THE SOLUTION
To promote the new machine, Proforma suggested using the Hot Shot slot machine’s prominent flame theme to link all of the elements together. The Hot Shot campaign was two-tiered. The promotion had to convince casino decision-makers to put the machines in their casinos and drive consumer traffic to the machines. To reach the decision-maker at the casino, Proforma used a private label bottle of hot sauce packaged in a firecracker tube. A few days after the promotion was sent, Bally Tech’s sales representatives followed up with the recipients. To drive the consumer market, the Hot Shot machines were introduced in several ways. Consumers were invited to casino nights where they tried out the new machines. Other promotions included the creation of more than 100,000 mini hot sauce bottles with the same custom-designed labels featured on the decision maker's giveaway, 60,000 t-shirts, and 100,000 custom boxes of red hot mints.
RESULTS
The campaign was an enormous success. Bally Tech’s Hot Shot machines received placement in casinos throughout the country. Consumers flocked to the new machines and enjoyed the rolling jack pot.
ECO-FRIENDLY PROMOTION
Customer:
Rosetta
Campaign
Awareness Campaign
Budget
$12,000
Products Delivered:
Promotional Products
Apparel
THE CHALLENGE
Proforma’s client, Bally Technologies, a leading supplier of gaming products, was looking to promote their new “Hot Shot” slot machines. The new machines were progressive; they link to the same model in casinos across the country allowing the jackpot to grow almost exponentially, so the campaign needed to have a national reach.
THE SOLUTION
To promote the new machine, Proforma suggested using the Hot Shot slot machine’s prominent flame theme to link all of the elements together. The Hot Shot campaign was two-tiered. The promotion had to convince casino decision-makers to put the machines in their casinos and drive consumer traffic to the machines. To reach the decision-maker at the casino, Proforma used a private label bottle of hot sauce packaged in a firecracker tube. A few days after the promotion was sent, Bally Tech’s sales representatives followed up with the recipients. To drive the consumer market, the Hot Shot machines were introduced in several ways. Consumers were invited to casino nights where they tried out the new machines. Other promotions included the creation of more than 100,000 mini hot sauce bottles with the same custom-designed labels featured on the decision maker's giveaway, 60,000 t-shirts, and 100,000 custom boxes of red hot mints.
RESULTS
The campaign was an enormous success. Bally Tech’s Hot Shot machines received placement in casinos throughout the country. Consumers flocked to the new machines and enjoyed the rolling jack pot.
MULTIMEDIA CAMPAIGN
Customer:
Rosetta
Campaign
Awareness Campaign
Budget
$12,000
Products Delivered:
Promotional Products
Apparel
THE CHALLENGE
Proforma’s client, Bally Technologies, a leading supplier of gaming products, was looking to promote their new “Hot Shot” slot machines. The new machines were progressive; they link to the same model in casinos across the country allowing the jackpot to grow almost exponentially, so the campaign needed to have a national reach.
THE SOLUTION
To promote the new machine, Proforma suggested using the Hot Shot slot machine’s prominent flame theme to link all of the elements together. The Hot Shot campaign was two-tiered. The promotion had to convince casino decision-makers to put the machines in their casinos and drive consumer traffic to the machines. To reach the decision-maker at the casino, Proforma used a private label bottle of hot sauce packaged in a firecracker tube. A few days after the promotion was sent, Bally Tech’s sales representatives followed up with the recipients. To drive the consumer market, the Hot Shot machines were introduced in several ways. Consumers were invited to casino nights where they tried out the new machines. Other promotions included the creation of more than 100,000 mini hot sauce bottles with the same custom-designed labels featured on the decision maker's giveaway, 60,000 t-shirts, and 100,000 custom boxes of red hot mints.
RESULTS
The campaign was an enormous success. Bally Tech’s Hot Shot machines received placement in casinos throughout the country. Consumers flocked to the new machines and enjoyed the rolling jack pot.
TRADESHOW PROMOTION
Customer:
Rosetta
Campaign
Awareness Campaign
Budget
$12,000
Products Delivered:
Promotional Products
Apparel
