Recycle, use less water, carpool, reduce your carbon footprint…these are all common examples of
things the average person can do to help the environment. And while those are all good suggestions on
an individual level, there is also space for eco-friendliness in the print and promotional product
industry that could have an even bigger impact – for both the planet and your business.
In a previous blog post, we talked about the importance of embracing corporate sustainability. We
also identified sustainability as one of 2023’s promotional trends earlier this year. But what does it
mean for you and your business, and why does it matter?
In this blog post, we’ll discuss:
- What is Eco-Friendly Promo?
- Going Green Without Losing Green
- Implementing Green Initiatives
What is Eco-Friendly Promo?
Let’s start with the basics. Eco-friendly promo can fall into one of two buckets: it can refer to the materials and processes used to make products, or it can refer to company contributions to environmentally friendly causes and initiatives with each purchase. Some examples of the former include products that are manufactured and sourced sustainably, products made from recycled materials, products that can be recycled, biodegradable products that break down quickly and safely, and products made from sustainable organic materials. Examples of the latter include businesses that plant a tree for every product sold or use a percentage of profits to support anti-pollution efforts.
Now that we’ve outlined what eco-friendly promo entails, try to envision what that would actually look like when put into action in your business. Suppliers that offer a give back component are becoming more commonplace, and offering items like reusable aluminum bottles, recycled cotton t-shirts, bamboo products, and collateral printed on recycled paper are all great examples of eco-friendly print and promotional items that you can incorporate in your business offerings.
Going Green Without Losing Green
Going green isn’t all about dollars and cents; helping to save the planet through environmentally beneficial initiatives is a noble cause! However, we recognize that it is the primary goal of businesses to provide quality products and make a profit doing so. With that in mind, let’s address a couple of common concerns about the green movement.
The cost of sustainable products is higher than traditional products because the raw materials are more expensive and they are produced in smaller quantities. But on the flip side, they’re of better quality and have lower environmental impact. (1) Furthermore, the numbers show that many consumers are willing to pick up the extra cost. In fact, more than half of consumers say they would pay more for sustainable products designed to be reused or recycled.(2)
On the whole, sustainability is a positive thing for a business’s bottom line. A review of academic literature on sustainability initiatives and corporate performance from Harvard Business Review found that from 200 studies, 90% conclude that good ESG (Environmental, Social, and Governance) standards lower the cost of capital. (3) Plus, an astonishing 83% of consumers believe it’s important or extremely important for companies to have a positive impact by designing products intended for reuse or recycling. (4)